Coolest thing I came across this morning



This is sand, magnified:

Sand grains from Maui, Hawaii Magnified 125x

Sand grains from Maui, Hawaii
Magnified 125x

 

 

 

 

 

 

 

 

 

 

 

 

Dr. Gary Greenberg’s photographs magnify grains of sand 100 to 300 times, exposing swirling microscopic shells, eroded crystals and colorful coral fragments.

Magnified Photos Expose the Secret Beauty of Sand Grains

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Number of Syrian refugees taken in by countries in the Middle East



Tweet from Amazing Maps (@Amazing_Maps)

Number of Syrian refugees taken in by countries in the Middle East
– http://twitter.com/Amazing_Maps/status/640975452824322049/photo/1

Shared via Plume
http://bit.ly/GetPlume

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Practical persuasion paper



Usually I just pin links, but this is a neat paper:

Make three claims when trying to persuade

Suzanne B. Shu and Kurt A. Carlson have a paper (pdf) on this claim:

How many positive claims should be used to produce the most positive impression of a product or service? This article posits that in settings where consumers know that the message source has a persuasion motive, the optimal number of positive claims is three. More claims are better until the fourth claim, at which time consumers’ persuasion knowledge causes them to see all the claims with skepticism. The studies in this paper establish and explore this pattern, which is referred to as the charm of three. An initial experiment finds that impressions peak at three claims for sources with persuasion motives but not for sources without a persuasion motive. Experiment 2 finds that this occurs for attitudes and impressions, and that increases in skepticism after three claims explain the effect. Two final experiments examine the process by investigating how cognitive load and sequential claims impact the effect.

Here is a NYT summary of those results.

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Losing Hitchens Makes Me Sad



Graydon Carter’s VF Memoriam

Toronto Public Library has a good obituary with some links to his works.

His last piece in Vanity Fair:

I feel my personality and identity dissolving as I contemplate dead hands and the loss of the transmission belts that connect me to writing and thinking.

Bleak!

It goes without saying that this man could write and speak like very few others. There’s lots being posted upon his death, but I like to think back to how he always had the balls to say outrageous things, like Why Women Still Aren’t Funny. This man made me think, and laugh.

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Kids don’t get outside



smells like home depot

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